How To Instantly Transform Poor Copy Into Great Copy

One of the world’s greatest marketing experts, Jay Abraham, is about to reveal to you a superbly simple technique for transforming poor or average copy into spectacular copy just about instantly, and it doesn’t have to cost you a penny.

If you haven’t got time to watch the following 10 minute video, then I’ve provided a summary of his key points below, but you really MUST watch it… several times:

What’s amazing to me is Jay’s admisson that it took him years to figure this out, and yet here he is handing this technique out to us on a plate, in this video. So thank you, Jay Abraham.

The technique itself is deceptively simple. It involves using Amazon.com not only to do your market research, but also to get laser focused phrases you can use in your copy, that will touch your target audience and create empathy with them. Here is a summary of the suggestions, but please watch the video if you can – it will be 10 minutes well spent:

(1) Go to Amazon.com, and type in the keywords related to your niche. Look at the titles and subtitles of the products for “the big payoff”, i.e. the key benefits being offered. You can use these for your own headlines and subheadlines. (Each subheadline in your copy, every 4-6 paragraphs, should summarize the “big payoff” for the content below it.)

(2) Go to the reviews of each product. The editorial reviews usually contain good, professional copy that sells the book for Amazon.

(3) However, the customer reviews contain the polarization, where people either love it or hate it. These are (usually) real people writing their honest, heartfelt thoughts and feelings about the product. Pay attention to what people loved about it, and especially the phrases they use. Adapt these phrases for YOUR copy. Also pay attention to what people hated about it, so you can move your readers away from these things in your copy.

According to Jay Abraham, this is one way to make poor performing copy great instantly. Of course, you should watch the video because there’s even more valuable information in there than I could cover in this post. So what do you think of Jay Abraham’s “School Of Amazon” technique?