A Secret To Commanding Higher Rates For Your Freelance Writing Service

Before I show you the secret to commanding higher rates for your freelance writing, understand the following about your potential clients: They don’t care about YOUR TIME. To a certain extent, they don’t even care about YOU. What they really care about is the VALUE you bring to something.

Regardless of what you charge (whether it’s $5 or $50 an article), they want value for their money. They want to know precisely what your services are going to do for them in terms of adding value. With that in mind, here’s the big secret I promised you:

The secret to commanding higher rates for your freelance writing is simply to sell the value of your writing.

Let me explain.

The most valuable skill you can have as a freelance writer (after being able to write, of course) is that of selling.

If you can’t sell yourself and your writing, you’ll struggle getting clients, or you’ll always be competing on price.

Despite what some people think, selling isn’t a dirty word. Think of it like this: selling is really about conveying the value of what you offer to your potential clients.

Take a look at the following two examples, and tell me which one you think conveys value:

Example 1:

I have 23 years writing experience, I went to the Yale Academy of Awesome Writing, and I will write you a well written, high quality blog article of 500 words for $10.

Example 2:

Your blog needs writing that captures the immediate attention of your readers, and holds on to that attention right through to the end. It leaves them with the feeling of “Wow, I want more from this writer!” It leaves them wanting to subscribe, and come back for more… giving you the chance to sell to them over and over again.

This kind of writing builds YOU as the authority, and each one of these articles on your blog creates an opportunity to make a sale, either immediately or over time. I will write one of these blog posts for you, of about 500 words, for $10.

Can you see the difference? The first example tells me the writer’s credentials, and it promises “well written”, “high quality” writing – but doesn’t every freelance writer do this?

The second example shows the VALUE the potential client will get. This is selling.

This is why it helps to be a copywriter. Copywriters know how to sell the benefits of a product, and they appreciate the need to do exactly the same thing with their own writing service.

Assuming both writers were equally good at writing, I’d pick #2 simply because that writer is focused on the RESULTS for their client.

And ultimately, clients only care about results. Value for money, and results.

So as a freelance writer, stop focusing on YOU. Focus on THEM. Show and demonstrate the VALUE you can bring to their business, and the RESULTS they could get from your services.

Look at Examples #1 and #2 again and notice how the first example focuses on me, me, me… which clients don’t really care about. The second focuses on them and what they will get out of the writing.

Show them VALUE. Show them RESULTS. That is the secret to commanding higher rates.

How To Earn $0.10 A Word For Your Freelance Writing

Last post we talked about why you should value your content and I showed how an article on a decent blog could easily be worth $100 or more. However, I know that many freelance writers struggle to command rates anywhere near that.

So today I want to give you an example of a writer and copywriter who has no problem charging $50 for a 500 word article (that’s $0.10 a word), and I’ll give you three key reasons why she’s able to do that (and you can do, as well). By the end of this article you’ll have some fresh ideas for your own writing service, and by the end of the series of articles (all this week) your mind will be bursting with new and fresh ideas for your writing service!

Lisa Giannetti is currently ranked #2 out of about 270,000 service providers at RentACoder.com, a place where service providers bid for jobs. (And since the top company does programming only, she’s really the #1 rated writer and copywriter there.)

Here’s an excerpt from the bidding page where she won the bid to write an article for an internet marketer (and pay careful attention to ALL the bid prices):

Article in **** niche

I need a high quality, original content article written that is optimized for the keyword phrase “****”.

View All Bid Responses

8/13/2009 9:45:50 AM *** 10 (Excellent) out of 24 ratings. $20.00
8/13/2009 12:03:56 PM *** 8.83 (Superb) out of 6 ratings. $10.00
8/13/2009 2:26:42 PM *** 10 (Excellent) out of 4 ratings. $15.00
8/13/2009 4:04:22 PM *** 9.98 (Excellent) out of 56 ratings. $15.00
8/14/2009 2:21:23 PM *** 8.33 (Very Good) out of 3 ratings. $10.00
8/15/2009 6:13:38 PM *** 9.85 (Excellent) out of 381 ratings. $15.00
8/16/2009 1:56:20 PM *** 9 (Superb) out of 1 ratings. $25.00
8/17/2009 11:48:11PM Lisa_G 9.89 (Excellent) out of 1525 ratings. $50 (was accepted)

Notice the range of prices offered before Lisa’s bid – from $10 to $25. At $50, her bid was twice the second highest bid… and yet it won!

Here’s what the client said when he accepted Lisa’s bid:

“Hi Lisa, I am very excited about this article. I have never paid more than $10 for an article before and I think the quality or lack of showed.”

You should read this comment two or three times, and really let it sink in. This guy was genuinely excited about paying more than he was used to – that is, paying no more than $10 an article and seeing a “lack of” the kind of quality he wanted. So he was ready and eager to pay more, for the virtual certainty of getting what he really wanted.

Here’s what he said after she delivered the article:

“Hi Lisa, The article is exactly what I was looking for. Thank you very much”

Now, before you jump to conclusions and double your prices right away, you need to understand the three main reasons I think Lisa is able to consistently charge more for her writing:

(1) She delivers quality.

As I talk about in my report Write To More Money, everyone says they offer “high quality” writing. But many writers (especially the very cheap ones) don’t deliver it. Instead, the client gets boring, spun and barely researched articles. (Some clients are after that, it’s true… but many want real quality, not just a rehash of someone else’s content.)

The difference between them and Lisa is that, based on her experience, she knew exactly what the client really wanted from his article, and delivered it.

(2) She has built a solid reputation.

I’d say the rating and reviews you get on sites like Elance or RentACoder are far more important than testimonials on your own site, because the rating systems on those sites are considered by clients as independent of you. After all, you can easily edit, pick and choose the testimonials you use on your site, but you can’t do that with the reviews your clients will leave you on outsourcing sites.

And let’s face it, in Lisa’s case, scoring 9.89 out of 10 over 1,500 jobs gives you a strong, credible reputation that can be trusted.

For example, here’s just one of the many reviews left for Lisa which also gives additional insights into why they picked her:

Let’s see… She is the #2 coder on RAC and has phenomenal feedback and an amazing portfolio. I lost any bargaining power when I basically bowed down and gushed over her skills before she bid. Despite that, when she did bid, it was still less than I would have expected for someone of her caliber.

Then she started on my project sooner than she estimated and also finished it sooner than she estimated. She was a pleasure to work with, easy and quick to communicate with, and even improved our layout a bit, which wasn’t part of my bid… just something that a true professional like Lisa does simply because it *should* be done.

Not sure how I can give her better feedback, but if there was a rating of 11, she would deserve it. Pretty rare in this world to find such a great partner. I guess now I know why she is rated so highly over an incredible 1,600+ jobs as I write this.

Thanks Lisa, truly excellent work – will definitely hire you again, and soon!

Scott Harvey

For that reason alone it’s worth building up a profile on at least one major outsourcing site, such as Elance or RentACoder, to enhance your credibility – and then let potential clients read your profile.

Bonus Tip: Study profiles like Lisa’s, to see exactly WHY she is so highly rated. These clients of hers are telling you, in their own words, why they were willing to pay more.

(3) She asks for more!

I’ve said it before and I’ll say it again, if you don’t ask, you won’t get. Lisa wouldn’t have earned $50 for that article, had she not asked for it. Lisa herself freely admits she doesn’t win all the bids:

“I win 30% of my bids. That means my competitors win 70% all combined. But here’s the key: I work 30% as hard as they do and I make more money doing it.

If person “A” bids $10 for a 500 word article and I bid $50, and assuming it takes us each 1 hour to write it. I made $50 per hour and they made $10.

They have to do 5 times the work I do to earn the same amount. I can lose 4 bids to them and still end up with the same amount of money in my pocket.”

I appreciate it’s not easy for many writers to even consider raising their prices, which is why I wrote an entire 90+ page report on the subject of asking for, and getting more money for your writing.

Tomorrow I want to reveal to you another secret to commanding higher rates, used by the top writers, that even newcomers can use right away. So you’ll want to subscribe to this blog so you don’t miss this valuable advice – which could make all the difference to you.