I’m sure you’re familiar with branding if you’ve heard of companies like Coca-Cola, Nike or Apple. But is branding just for the big boys? Or can we humble bloggers, writers and copywriters use branding as well?
Here’s three reasons why I think not only can we use branding, we MUST use it if we want a piece of the action:
(1) Branding makes you easy to find.
Many of the top bloggers are already using branding, to get themselves more subscribers, traffic and clients.
For example, think of some of the better known blogs: Copyblogger, Problogger, Lifehacker, Shoemoney.
What do they all have in common? A brand that is easy to remember, and therefore easy to find. For instance, if you hear someone talk about Problogger, all you do is type problogger.com into your browser, and you’re done!
However, if you happen to be blogging from john1862.blogger.com, it’s highly unlikely anyone’s going to remember this web address. So it certainly helps if you have a brand name that matches up with an easy to find domain name.
(2) Branding makes you memorable.
This is one of the reasons companies relentlessly repeat those messages and annoying jingles on TV. They’re not always trying to directly sell you the product. They’re doing it so that, when you next go into the store, their brand is the first thing that pops into your mind.
Now, you might not have the luxury of that kind of media exposure, but by having a memorable brand, you can “stick” inside the mind of your potential clients.
For instance, if you were looking for blogging tips, what’s the first site that pops into your mind? For me, it’s Problogger. Quite apart from the good content, the name Problogger is easy to remember. It’s memorable.
(3) You can create and reinforce your brand’s image.
Ultimately, what makes a brand is the product or service behind it. As I like to say: Without the Mac or the iPod, Apple is just a fruit! (Click here to retweet this on Twitter.)
So make sure that every time you mention your brand, what you have to say is consistent with the image you want your brand to project.
For example, I enjoy commenting on other people’s blogs. When I do so, I always use “Paul, copySnips.com” where possible, because that reinforces my “copysnips” brand; and I aim to provide useful, insightful comments. (Admittedly, I don’t always achieve this, because sometimes my mind just goes blank.)
So even though you don’t have the marketing budget of Coca-Cola, you can still use the power of branding to make your blog and business more memorable, easier to find and to create and reinforce the image you want to convey.
In tomorrow’s post I’m going to share with you a simple, easy and effective technique for increasing your sales (or your clients sales) that I’m going to be testing – so make sure you’re subscribed to this blog and don’t miss out. If you enjoyed this post, click here to retweet it to your Twitter followers.