Comments on: How Supermarkets Fool You Into Buying More

By: Josef Benjamin

Josef Benjamin — Sun, 18 Apr 2010 02:52:03 +0000

I can not tell you how hard I laughed in disbelief and shock.

That was a great story, and I just couldn’t step laughing at
the irony of the way the supermarkets do that. I’ve done it
before, but I never realized I did it until you pointed it out.

These guys KNOW some people price shop, and they KNOW
sometimes people compare apples to bigger apples. And
they KNOW YOU know you THINK you will get the better
deal if you get the lesser of the two.

and for those who DON’T think the way you do…for those
who simply ASSUME bigger is better, they get the bigger
box and charge them a little more for the convenience of
not having to carry three little boxes around.

Costco is a good example of this pricing method.

Nothing devious at all about this. It’s just damn good marketing.

Still makes me laugh. Great Story

By: Yasmine

Yasmine — Mon, 25 Jan 2010 17:33:04 +0000

It’s even worse here in Canada, you have to be careful all the time because the supermarkets all full with all kind of traps. It’s awful, they don’t have any respect – they’re only after the money. The worst I’ve seen are the “specials” announced in advance. If you are not looking, you are SO paying the higher price instead of the lower announced price. I get to correct cashiers daily. I hate when someone has his hands in my pocket uninvited!

By: Paul Hancox

Paul Hancox — Thu, 10 Dec 2009 17:46:38 +0000

I agree, guys… I have to marvel at their evil designs… very clever

By: Tony

Tony — Thu, 10 Dec 2009 16:42:12 +0000

This is brilliant though evil…….great example of pricing

By: Joshua Collins

Joshua Collins — Thu, 10 Dec 2009 16:13:24 +0000

Very nice post Paul.

I too have been a sucker for these clever price designs

And, I too marvel at how well the grocery stores know the buying behavior of their customers and capitalize on that knowledge.