Comments on: Hiding Prices #3 – Price Value Versus Personal Value http://copysnips.com/pricing/hiding-prices-3-price-value-versus-personal-value/ The Copywriting Blog With Tips For The Busy Copy Writer Mon, 22 Nov 2010 16:03:51 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Robin Dickinson http://copysnips.com/pricing/hiding-prices-3-price-value-versus-personal-value/comment-page-1/#comment-323 Robin Dickinson Sat, 03 Oct 2009 01:34:29 +0000 http://copysnips.com/?p=404#comment-323 Sorry, Paul...I hit send before signing off. Loving the 'conversuation', Best, Robin Sorry, Paul…I hit send before signing off.

Loving the ‘conversuation’,

Best, Robin

]]> By: Robin Dickinson http://copysnips.com/pricing/hiding-prices-3-price-value-versus-personal-value/comment-page-1/#comment-322 Robin Dickinson Sat, 03 Oct 2009 01:32:50 +0000 http://copysnips.com/?p=404#comment-322 He Paul, I'm enjoying this series. Thank-you. Using your example, why wouldn't you just state the value and the price upfront? PDF report with next week’s winning lottery numbers ($16.7 million lottery prize): $1,000 Why not cut to the chase with the value for the client, and the price? If you've got a product or service of high value to people i.e. that solves an important problem, and you can clearly articulate the bottom-line benefit in terms they understand, why waste their time with 'cat & mouse' pricing? Surely I'm missing something here. He Paul, I’m enjoying this series. Thank-you.

Using your example, why wouldn’t you just state the value and the price upfront?

PDF report with next week’s winning lottery numbers ($16.7 million lottery prize): $1,000

Why not cut to the chase with the value for the client, and the price?

If you’ve got a product or service of high value to people i.e. that solves an important problem, and you can clearly articulate the bottom-line benefit in terms they understand, why waste their time with ‘cat & mouse’ pricing? Surely I’m missing something here.

]]> By: Carl Coddington http://copysnips.com/pricing/hiding-prices-3-price-value-versus-personal-value/comment-page-1/#comment-319 Carl Coddington Thu, 01 Oct 2009 14:49:25 +0000 http://copysnips.com/?p=404#comment-319 I can't see my self spending $1,000 for your lottery report :( I guess that's why I'll never be a millionaire. I can’t see my self spending $1,000 for your lottery report :( I guess that’s why I’ll never be a millionaire.

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