How much money is good content worth to you?
Take a popular blog like Copyblogger. According to Google, the domain has been around since February 2006. That’s just three and a half years – which makes it a baby, in the Internet world.
And yet it currently has over 70,000 RSS and email subscribers. If the founder Brian Clark were to sell up today, what do you think a blog with 70,000 subscribers would be worth?
Personally, I’d hate to hazard a guess, but I imagine $100,000 would be an insult. (I’m pretty sure someone would be willing to pay a LOT more for it.)
So what made it what it is today? First and foremost, it was, and is, the CONTENT. Without content, it wouldn’t be much of anything. Obviously it is also content that at least 70,000 people want to read on a regular basis.
Now, I don’t know exactly how many articles are on Copyblogger, but let’s say for the sake of argument that he’s posted every weekday for the past three and a half years. 5 articles a week, for 52 weeks a year over three and a half years works out at 910 articles in total.
In other words, it took 910 articles to build Copyblogger into what it is today. And if it sold for a mere $100,000, that would equate to $109 an article. (If it fetched a million or more, that’s over a thousand dollars an article!)
So each article on that blog is worth a minimum of $109. And that doesn’t include all the revenue the blog has earned him over the past 3 1/2 years.
Now, I appreciate that other factors make it valuable, such as backlinks. (Yahoo! says he has over half a million other pages linking to the blog!) And for that reason, it becomes even more valuable to a potential buyer.
But one of the main reasons people link to it in the first place is because of the content. Without the good content, it’s hard to get backlinks anywhere near that volume.
So how much do YOU value content? How much do you think an article is worth to you? I ask this question because some people think that $x or $y is too high a price to pay for an article.
For example, some people won’t pay more than $10 an article because there are… ahem… “article writers” out there who will write articles for a few dollars a pop. But do you think you’ll ever see those articles on a site like Copyblogger?
Yet if Brian Clark, the founder of Copyblogger, sold up today, he’d probably get – at an absolute minimum – the equivalent of about $109 an article. Of course, you can only get that kind of return with high quality articles. I doubt very much it would be worth much at all if he’d used regurgitated, spun out, badly written articles.
The take home lesson I’d like you to get from this post is this:
Content buyers – pay your content providers a good amount per article, because CONTENT is what creates true VALUE. It’s CONTENT that will create the next generation of Problogger or Shoemoney or Copyblogger. If you skimp on what you pay them, don’t be surprised if what you get back seems pretty skimpy.
Content writers – this post is an example of how you must demonstrate value to your clients, so they understand the real value of the content they get from you. Writers are undervalued, and content is undervalued. I’m determined to change that. Let’s all change that. (You really should read Write To More Money, it will help you a great deal in this regard.)
Paying $10 or $15 an article is not expensive, when viewed in the light of the returns you can generate from a high quality blog – not to mention the income that, for example, Copyblogger is generating each month he runs his blog.
In tomorrow’s post I’m going to show you precisely how one writer is easily earning $0.10 per word (about $50 for 500 words). I’ll reveal the techniques she’s using – so if you write for anybody else (or are thinking of doing so), you’ll want to subscribe to this blog so you don’t miss that article.