Comments on: What Makes People Buy Now? http://copysnips.com/copywriting/what-makes-people-buy-now/ The Copywriting Blog With Tips For The Busy Copy Writer Mon, 22 Nov 2010 16:03:51 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Andrew http://copysnips.com/copywriting/what-makes-people-buy-now/comment-page-1/#comment-572 Andrew Tue, 12 Oct 2010 08:56:37 +0000 http://copysnips.com/?p=427#comment-572 I agree with you both about the lack of evidence about scarcity, all too often we have seen copy that just pleads "BUY NOW" without any reason why or evidence of benefits if you do OR what you'll miss if you don't! Interesting read Thanks Andrew I agree with you both about the lack of evidence about scarcity, all too often we have seen copy that just pleads “BUY NOW” without any reason why or evidence of benefits if you do OR what you’ll miss if you don’t!

Interesting read

Thanks

Andrew

]]> By: Scott Murdaugh http://copysnips.com/copywriting/what-makes-people-buy-now/comment-page-1/#comment-337 Scott Murdaugh Mon, 19 Oct 2009 15:41:24 +0000 http://copysnips.com/?p=427#comment-337 Paul, This is one of the biggest problems I see with a lot of copy... Either fake scarcity or none at all. There are a lot of ways to create a genuine sense of urgency. Sometimes it's even built into the product (if I don't implement this starting TODAY I'll be behind the curve, I need an edge, and I need it now.) That's just one example, and I won't steal your thunder. Great post and great topic... I'm waiting for the next one. Peace! -Scott Paul,

This is one of the biggest problems I see with a lot of copy… Either fake scarcity or none at all.

There are a lot of ways to create a genuine sense of urgency. Sometimes it’s even built into the product (if I don’t implement this starting TODAY I’ll be behind the curve, I need an edge, and I need it now.)

That’s just one example, and I won’t steal your thunder. Great post and great topic… I’m waiting for the next one.

Peace!

-Scott

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