Mike Geary, the guy behind truthaboutabs.com, had a sales letter up on his site that was selling to the general market. Sure he made some sales, but in truth he was loosing money from lost sales due to the fact he did not speak the language of his audience properly. Mike had an idea, and he did what many do not do, he tested that idea. Guess what…? It worked!

What Mike ended up doing was split his abs site into two groups, female and male. At the end of the pre-sale page, he directs each group to their own page. Male to theirs, and female to theirs. Each page conveys the same message, but in a different language. Brilliant! His sales went up drastically. How much? I do not remember, but he now makes millions a year from his truthaboutabs.com product.

Think about that, and then ponder about your own audience. What language do you need to use in order to convey and sell your product or service better? Do you need to split your sales funnel into two groups? Three? Four?

Using the appropriate language in your copy, in my mind, is essential to achieving your maximum greatness.

Just some food for thought
JC

Seriously, there are important communication differences between men and women. Somehow it doesn’t get the attention it deserves by copywriters / Internet marketeers.

Very interested in the new report. When will it be launched?

@Michel, I enjoyed your article. I agree, the SKILL is more important. That’s why Gill, the Mills & Boon writer, was doing so well… because he knew how to write for his audience, which were mostly female. An important skill, for the copywriter, is being able to write in a voice and style that connects best with his or her audience.

http://www.michelfortin.com/is-copywriting-a-masculine-skill/

The bottom line is this: a great writer writes great copy BECAUSE they can write it in any voice, for any audience. After all, that’s what makes them a great writer! Man or woman.

Are there differences? Sure. But don’t choose either sex as a criterion for who can write the better copy. Choose the better writer. Focus on the SKILL, not their gender.