Just as the lady whom approached you, I too was selling my services in all the wrong ways. Yes, I have been told many times–until it was burned into my mind–to ‘sell the differences.’

I thought I WAS selling the difference. How wrong I was…

Before, I would list my qualities. Qualities that I had and the competition did not, qualities that I had and the competition did too, but mine were better; mine were of a higher standard. At least, in my mind I considered them to be of higher standard. It was all wrong…

When I read your report, ‘Write To More Money’, I started to understand exactly what ‘selling the difference’ was. I was doing it all wrong. I am now re-doing my sales presentation in hopes of bringing in new, higher paying, clients.

Thank You,
Joshua Collins